REAL ESTATE PRINT NEWSLETTERS
REAL ESTATE PRINT NEWSLETTERS
Be the local agent every homeowner knows
Be the local agent every homeowner knows
A friendly newsletter in letterboxes across your farm area every month builds a community of homeowners who know, like and trust you, so when it's time to sell, they call you.
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Written for you · Designed with your branding · Printed in full colour
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★★★★★ Trusted by agents from 30+ brands since 2010
FUTUREPROOF YOUR BUSINESS
Homeowners choose their agent long before they sell
Homeowners choose their agent long before they sell
Futureproofing your business means building relationships today with the homeowners who’ll sell next month, next year or in five years’ time. Most aren’t ready to talk about selling yet, so instead of pushing for a sale, meet them where they’re at with a friendly, community-focused newsletter.
Month after month, it builds the relationship, so homeowners get to know, like and trust you long before they need an agent.
5%
are thinking about selling now
95%
aren't yet, but will be one day
Stay in touch with a friendly and professional newsletter relevant to them all.
"He put a chatty newsletter in my letterbox that was different to everyone else's flyers. I kind of felt like I knew him, almost like he was part of the community. So I thought, oh yeah, I'll give him a call."
A homeowner, on why she chose our client to sell her home
WHAT'S INSIDE EACH ISSUE
A newsletter people actually read
A newsletter people actually read
If you ran into a past client at the supermarket, you wouldn't launch into "Are you thinking of selling?" You'd chat about the family, the dog and the rugby. A successful newsletter works the same way: half real estate, half nothing to do with real estate. The real estate half positions you as the local expert. The other half keeps it friendly, so the 95% who aren't selling yet keep reading too.
50%Real estate
Position yourself as the local expert
- Local market insights
- Your current listings, recent sales and client reviews
- Practical advice on presentation, pricing and promotion
50%Nothing to do with real estate
Stay friendly, not salesy
- A lifestyle article that has nothing to do with real estate
- Puzzles to keep it on the coffee table
- A joke to share
Every issue ends with a clear call to action, such as "Call me anytime for a free appraisal or expert advice."
HOW IT LOOKS
Real estate newsletter samples
Real estate newsletter samples
MAKE IT WORK HARDER
Turn your newsletter into conversations and listings
Turn your newsletter into conversations and listings
Use it as your door-knocking icebreaker
Use it as your door-knocking icebreaker
Once a few issues have gone out, knock on doors in your area and ask, "Have you been getting my newsletter?" It starts a friendly conversation about real estate without the hard sell.
Partner with local businesses and organisations
Partner with local businesses and organisations
Team up with local cafés, hair salons, sports clubs and community groups. Leave copies on their counter or in their waiting area, so even more homeowners get to know you.
DONE FOR YOU
Your newsletter printed, ready to distribute, every month
Your newsletter printed, ready to distribute, every month
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Written and designed for you, monthly
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Customised with your photo, colours, branding, listings + sales
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A consistent look that builds your personal brand
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Goes out on time every month, even when you're flat out, so your prospecting never stops and starts
Secure an Exclusive Distribution Area, so your newsletter stands out from competitors.
REVIEWS
What agents say about their newsletters
What agents say about their newsletters
"...great content that touches on not only real estate matters but also skills and fun in our everyday living, their monthly newsletters have helped grow my business..."
Hongyan
Harcourts
"The monthly newsletter has increased my following significantly. Its well thought out content and always amusing joke gets discussed around town..."
Andy
Eves
"I'm too greedy to recommend the newsletter to local agents. I want this outstanding advertising opportunity all to myself... one of the best forms of advertising I've found in my 20 years in real estate."
Agent M
Harcourts
Common questions
Common questions
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Do printed real estate newsletters still work?
Yes, and arguably better than ever. Letterboxes used to be stuffed with dozens of flyers. Today there’s very little in them, so your newsletter stands out simply because there’s so little competing for attention. And with content worth reading, it doesn’t just get noticed, it gets read.
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Should I have a print or email newsletter?
They do different jobs. An email newsletter keeps you in touch with the people already in your database. A print newsletter introduces you to every homeowner in your farm area. Many agents use both.
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Isn't monthly too often?
No. Because it isn't only about real estate, a monthly newsletter keeps you visible without overwhelming anyone. Just because you see it every month doesn't mean your readers do.
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Do you deliver to letterboxes?
No. We write, design and print your newsletter, then you arrange the letterbox delivery.
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How much does a printed real estate newsletter cost?
Our pricing is very competitive. It's about what you'd expect to pay just to have a newsletter printed, with the bonus of having it written and designed for you too. The final cost depends on how many copies you need.
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Is there a lock-in contract?
No. We're so confident you'll love the results that you're free to stay as long as it makes sense for you. Just give us 30 days' notice if your circumstances change. From time to time, we may offer an incentive for a fixed-term commitment.
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Ready to win more listings?
Book a free 15-minute chat. We’ll look at what’s working in your marketing, what isn’t and where we might be able to help. No pressure, no lock-in. If we’re a good fit, we’ll map out a plan together.
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Take the 2-minute Marketing Assessment and get your personal brand score out of 100, plus a step-by-step plan to improve it.
Open Door Marketing helps real estate agents grow their personal brand, win more listings and sell more houses using a proven framework that includes social media marketing, email and print newsletters, flyers, websites and more. Ready to have your real estate marketing done for you? Call us!