We run the system so you get the sales

Talk to us about the $480K Real Estate Marketing System™

How the $480K Real Estate Marketing System™ can help

Using the principles of the  $480K Real Estate Marketing System™, Open Door Marketing provides social media, email and print marketing for “too busy” real estate professionals.

Everything is done for you.

  • Create a continuous flow of new listings
  • Position yourself as the local area expert
  • Increase your income

Products: Social Media Advertising | Facebook & Instagram Content | Print & Email Newsletters | DLE Cards | Appraisal Letters | Design | Websites …and more.

We do the legwork, you get the listings. All you do is SELL.

Who we work with

Real estate agents all over New Zealand, from any brand, who are:

Already successful but so busy selling houses that they don’t have time to do their own real estate marketing


New to the industry but don’t know where to start


Hungry to grow their business and increase their income

Our team

Shelley Pilkington

Director/Marketing Specialist

Since 2010, Shelley Pilkington has partnered with outstandingly successful, award-winning real estate professionals all over New Zealand to write and design effective real estate marketing campaigns.

Inspired by their success she has, over time, developed and refined the $480K Real Estate Marketing System™. This system brings together proven real estate prospecting strategies into an easy to follow, repeatable system designed to create a continuous flow of new listing opportunities every month, of every year, in any market.

Originally a Microsoft Certified Systems Engineer, Shelley re-trained after starting a family. While working for one of Auckland’s top-selling real estate professionals she spotted a gap in the market for a New Zealand-based marketing communications company, specialising in real estate. Open Door Marketing (previously known as Downright Brilliant) began.

Outside of work, Shelley enjoys time with her husband and three children. She especially enjoys combining family time with her love for New Zealand’s great outdoors, volunteering in her local community, and has a not-so-secret love for politics.



Emma is our multi-talented designer who makes our clients’ marketing look eye-catching and highly professional. When she’s not buried in Photoshop and inDesign you’ll find her with brush in hand, painting jungle scenes or other stunning art in cafés, businesses and private homes.

Our Values

We believe in people – in community first and profit second. We work with integrity. We do what we say we’re going to do. We’re innovative and efficient because we stand for working smarter not harder. Everything we do is from a place of excellence – we do it right the first time. And we enjoy the journey while we’re at it! 

Sample real estate newsletter

Request sample real estate newsletters, flyers and social media content