A successful real estate newsletter shouldn’t look and feel like advertising. The name of it should therefore reflect the community you serve, not only you.
Why?
At any one time, only about five percent of homeowners are interested in selling. To remain relevant to the other ninety-five percent, half your newsletter should be nothing to do with real estate. This increases your readership and keeps you top of mind so that when people are ready to sell, you’re the first agent they call.
Naming your newsletter, Cheltenham Chatter, Hamilton Hometalk or Birkenhead Banter creates a warm, friendly “ready to serve the community” type feel.
Bob’s Bulletin, Property Update, Real Estate News all sound too much like advertising.
A not-all-about-real-estate newsletter, that also has helpful information to pre-educate vendors, just listed and sold properties, statistics and testimonials, positions you as the friendly and professional, local area expert.
It’s the same concept used by the media. People watch or read the news for free, but it’s the advertising on the side that pays for the publication.
Example Real Estate Newsletter Names
Here are examples of real estate newsletter names paired with a local area name, using alliteration (the repetition of the same sounds at the beginning of words in a phrase):
Howick Homeowner
Timaru HomeTalk
Franklin HomeFront
Mount Messenger
Birkenhead Buzz
Howick Hub
Here are some of our other favourites:
About Town
Our Neighbourhood
Out & About
Over the Fence
Have a go at creating your own using the descriptive words below, or ask us for suggestions when we setup your first newsletter.
| About | Echo | Life | Review |
| Acorn | Enterprise | Local | Riverside |
| Advance | Examiner | Local Matters | Rumblings |
| Anecdotes | Explainer | Mercury | Scoop |
| Annotations | Exponent | Messenger | Screed |
| Announce | Express | Meteor | Sentinel |
| Appeal | Eye | Metro | Sentry |
| Argus | Feature | Metro Matters | Signaler |
| Around | Flyer | Monitor | Speak |
| Article | Forum | Mumblings | Standard |
| As It Happens | Funcast | Narrative | Star |
| Back at the Farm | Gazette | Natter | Statesman |
| Back at the Station | Get Aquainted | Neighbourhood | Street Spread |
| Backyard | Globe | News | Street Sweep |
| Banner | Guardian | Newscast | Summary |
| Banter | Guide | Newsflash | Sun |
| Beacon | Handout | Nibbles | Tabloid |
| Beaver | Harbourside | Notes | Talebearer |
| Bee | Hearsay | Nuggets | Talk About Town |
| Beyond | Herald | Observations | Talker |
| Breeze | Holler | Observer | Tattler |
| Brief | Homechat | Omen | Telegraph |
| Broadcast | Homefront | On the Broadside | Telltale |
| Broadcaster | Homeowner | On the Milk Run | The Hub |
| Brochure | Homespun | Oracle | The Ins & Outs of … |
| Bugle | Hometalk | Pamphlet | The Local |
| Bulletin | Hometell | Parable | The Local Rag |
| Buzz | Homewards Bound | Pass It On | The Pulp |
| Call | Hub | Piece | Tickler |
| Camera | Hubbub | Pilot | Time |
| Chat | Hum | Pioneer | Times |
| Chatter | Humbug | Piper | Today |
| Chitchat | Impart | Planet | Touchdown |
| Chronicle | Ins and Outs | Post | Touching Base |
| Circular | In Touch | Proclaimer | Towntalk |
| Citizen | Information | Publisher | Tract |
| Colloquy | Informer | Pulp | Tribune |
| Commentary | Inquirer | Rag | Union |
| Commentator | Intelligence | Ramble | Universe |
| Comments | Islander | Rant | Update |
| Community | Item | Rave | Updates |
| Courier | Journal | Record | Vanguard |
| Crier | Juggernaut | Recorder | Vindicator |
| Current | Lakeside | Reflector | Variety |
| Digest | Leader | Remarks | Visionary |
| Discovery | Leaflet | Report | Voice |
| Dispatch | Ledger | Reporter | Watchmen |
| Down at the Branch | Legend | Repository | Whigs |
| Eagle | Let It Out | Republic | Word |
| Ebb & Flow | Let’s Get Acquainted | Reveal | World |
| Yarn |
Need help to write and design a fun, friendly and professional real estate newsletter?
Contact us today to explore having your real estate marketing done for you. We can help with print and email newsletters, DLE cards, flyers, design, social media and more but can only partner with one agent per area. Call us to see if your area is available.
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Want to know more? Contact us for a friendly chat to see if the $480K Real Estate Marketing System™ is right for you:
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| LIMITED SPACES We only work with one real estate agent per area. Contact us to check your area is still available. | ||
