Do you worry technology is evolving so fast, your real estate marketing is being left behind?
Or do you suffer “shiny object” syndrome – haphazardly adopting the latest new marketing methods, but never quite mastering any of them?
All you actually want to do is sell houses.
Every real estate agent knows they need Facebook. And probably Instagram.
But what about SEO, LinkedIN, YouTube, TikTok, heck…should you be using Influencers, AI, blockchain, exploring the Metaverse….?
The noise grows louder. The list of what you “should” be doing is ever expanding. And costs are ballooning.
Avoid the “bleeding” edge of technology
New technology offers exciting opportunities and will continue to evolve rapidly. However, if you’re not a techno-geek, the sensible approach for the average real estate agent is to stick with what has been proven as successful, the tried and true, right now. Let others try, test, fail then succeed, then adopt their learnings when the technology has matured.
How do you know what is right for you, right now?
At its core, marketing is about people. It’s about connecting people with someone who provides what they need or want.
And the measure of success is what actually WORKS.
Here’s a simple strategy to figure out what marketing methods to use for your business:
- Know your MARKET – who you are trying to sell to.
- Be clear about your MESSAGE – what you need to say.
- Figure out the best METHOD to get your MESSAGE to your MARKET.
People don’t change. Only technology does.
Know the people with whom you are trying to connect – their demographic, where they live, their buying behaviour.
Understand what they want to hear from you – the benefits of your service, why they should choose you, social proof from other happy customers.
Remember to include a strong call to action – telling them exactly what they should do next.
Figure out whether the best method to reach those people is Facebook, Instagram, LinkedIn, YouTube…or even good old-fashioned print and email. (Yes, they still work!)
Or, take the shortcut and talk to marketing experts who specialise in real estate and have learned all the tips, tricks and secrets of the trade!😉
Want to know more? Contact us for a friendly chat to see if the $480K Real Estate Marketing System™ is right for you:
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