How to Run a Prize Draw on Facebook

1. Create a Facebook Post

Find or take a photo of the prize (or you holding it, or standing outside the venue) then post it to your Facebook business page with an appropriate blurb – see example below. Pin the post to the top of your page.

Sample Post

🍽️⭐🍷⭐ WIN! ⭐🍷⭐🍽️ $100.00 DINNER FOR THE FAMILY
🥗 Where’s your favourite local restaurant, takeaway or cafe?
Comment below with your answer and you’re in the draw to win a dinner shout. One entry per person. Entries close [time/date].

Note: Facebook requires a complete release by each entrant or participant; and acknowledgement that the promotion is in no way sponsored, endorsed, administered by or associated with Facebook. See Facebook Terms & Policies for Pages. Here is a suggested blurb:

Terms: To enter the Prize Draw, entrants must comment in the post as instructed. One entry per person. Entrants must ensure that they are contactable on the Facebook account used to enter. The Winner agrees that the Promoter may publish their name as the winner. This prize draw is in no way sponsored, endorsed or administered by, or associated with, Facebook. By entering, Entrants acknowledge that Facebook bears no responsibility for this Prize Draw and Entrants fully and completely release Facebook from any liability whatsoever arising out of the Prize Draw.

Important Disclaimer: The above is a suggestion only. Open Door Marketing recommends you obtain your own legal advice to ensure your Prize Draw complies with the Gambling Act 2003, Facebook’s own terms of use and any other relevant legislation or policy.

 

2. Promote Your Prize Draw Online

  • Boost your post on social media to target your geographic area and custom audiences.
  • Send an email to your database inviting them to enter.
  • Advertise the prize draw on your website.

Tag & Share Warning: It’s common practice to ask prize draw entrants to tag friends and/or share the post on their personal timeline as a condition of entry. This contravenes Facebook Terms & Policies for Pages. If you choose to do this, it is at your own risk. Beware of “Facebook jail” where Facebook blocks features or disables an account as punishment for contravening terms. Getting out of “Facebook jail” is not easy.

 

3. Promote Your Prize Draw Offline

Promote your prize draw:

  • in your newsletter
  • on a DLE card or flyer
  • when telemarketing and offering a free appraisal
  • when door knocking

Invite people to visit your Facebook page – if you have pinned the post it should be easy to find at the top. Add options to enter by phone, text or email too. This makes it easy for everyone to enter using whatever method they find most convenient.