How to Run a Prize Draw on Facebook

1. Create a Facebook Post

Find or take a photo of the prize (or you holding it, or standing outside the venue) then post it to your Facebook business page with an appropriate blurb – see example below. Pin the post to the top of your page.

Sample Post

🍽️⭐🍷⭐ WIN! ⭐🍷⭐🍽️ $100.00 DINNER FOR THE FAMILY
🥗 Where’s your favourite local restaurant, takeaway or cafe?
Comment below with your answer and you’re in the draw to win a dinner shout. One entry per person. Entries close [time/date].

Note: Facebook requires you to also add the following blurb (see Facebook Terms & Policies for Pages):

Terms: To enter the Prize Draw, entrants must comment in the post as instructed. One entry per person. Entrants must ensure that they are contactable on the Facebook account used to enter. The Winner agrees that the Promoter may publish their name as the winner. This prize draw is in no way sponsored, endorsed or administered by, or associated with, Facebook. By entering, Entrants acknowledge that Facebook bears no responsibility for this Prize Draw and Entrants fully and completely release Facebook from any liability whatsoever arising out of the Prize Draw.

Important Disclaimer: Open Door Marketing recommends you obtain your own legal advice to ensure your Prize Draw complies with the Gambling Act 2003 and Facebook’s own terms of use.

 

2. Promote Your Prize Draw Online

  • Boost your post on social media to target your geographic area and custom audiences.
  • Send an email to your database inviting them to enter.
  • Advertise the prize draw on your website.

Tag & Share Warning: Many businesses ask prize draw entrants to tag their friends and/or share the post in order to enter the draw. This contravenes Facebook Pages Terms so if you choose to do so, it is at your own risk (beware of Facebook “jail”!) We have seen this happen to clients. Convincing Facebook to let you out is not fun.

 

3. Promote Your Prize Draw Offline

Promote your prize draw:

  • in your newsletter
  • on a DLE card or flyer
  • when telemarketing and offering a free appraisal
  • when door knocking

Invite people to visit your Facebook page – if you have pinned the post it should be easy to find at the top. Add options to enter by phone, text or email too. This makes it easy for everyone to enter using whatever method they find most convenient.

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