Articles

How to Do Friendly Face to Face

Find Out If People Remember You When you’ve distributed 2-3 newsletters, it’s time to get out in the neighbourhood to meet homeowners face to face, or on the phone to your database, to find out what they think. Here is a friendly, non-salesy way to start the, “Are you thinking of selling?” conversation—without actually asking

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Have You Discovered the “Diamonds” In Your Database?

There’s a famous story about a farmer who desperately wanted to get rich. He sold his farm in Africa and went abroad in search of gold. After many years, with little success, he returned to his home country only to find his old farm had become the largest diamond mine in the world. Too busy

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What Should I Call My Real Estate Newsletter?

A successful real estate newsletter shouldn’t look and feel like advertising. The name of it should therefore reflect the community you serve, not only you. Why? At any one time, only about five percent of homeowners are interested in selling. To remain relevant to the other ninety-five percent, half your newsletter should be nothing to

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How Often Should I Send a Real Estate Newsletter?

People forget you. And quickly. It’s as simple as that. Real estate is a timing business because people’s circumstances can change quickly. That client to whom you sent a Christmas card may not have even been thinking of selling. But four months later there’s suddenly a fabulous, long-term job offer in Hong Kong and… “…what

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Make Money at the Dentist

People Waiting for Fillings Own Houses Too Do you cringe at the word “dentist”…and not just because of the pain, but because of the cost? Here’s how to flip that on its head and make money at the dentist instead. Dentists, plus many other businesses and organisations—takeaway stores, cafes, hairdressers, mechanics, doctors, bowling clubs—have homeowners

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