This is really important. TL;DR (too long; didn’t read) If you don’t have time to read this whole article, sometime today, please protect your Facebook accounts using Meta’s Privacy Checkup and Security Checkup features. Why You Need to Secure Your Personal Facebook Account If your social media accounts are compromised, at best it will be a stressful, time-consuming and
You’ve just bought a new red car. 🚗 All of a sudden, you see the same car, EVERYWHERE! You know what I’m talking about, right? The cars have always been there but now you’ve taken an active interest, your brain has been wired to take note. The same make and model seemingly pops up everywhere.
Do Homeowners Remember Your Advertising? When you’ve distributed 2-3 newsletters, it’s time to get out in the neighbourhood to meet homeowners face to face, or on the phone to your database, to find out what they think. Here is a friendly, non-salesy way to start the, “Are you thinking of selling?” conversation—without actually asking the
“When hell freezes over!” That was the response of one of our clients when she was asked if she’d give up her monthly real estate newsletter she’s done for ten years. A regular newsletter – print, email or posted on social media – is one of the most time-tested, effective and proven real estate marketing
There’s a famous story about a farmer who desperately wanted to get rich. He sold his farm in Africa and went abroad in search of gold. After many years, with little success, he returned to his home country only to find his old farm had become the largest diamond mine in the world. Too busy
A successful real estate newsletter shouldn’t look and feel like advertising. The name of it should therefore reflect the community you serve, not only you. Why? At any one time, only about five percent of homeowners are interested in selling. To remain relevant to the other ninety-five percent, half your newsletter should be nothing to
