Articles

Have You Discovered the “Diamonds” In Your Database?

There’s a famous story about a farmer who desperately wanted to get rich. He sold his farm in Africa and went abroad in search of gold. After many years, with little success, he returned to his home country only to find his old farm had become the largest diamond mine in the world. Too busy

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Have You Got Your Fair Share Of The Real Estate “Pie”?

If every one of the 15,000 real estate agents in New Zealand got an even slice of market share (and we all know they don’t), there would only be 5 or 6 listings available, each year, for every agent.* That’s barely enough commissions to earn the median New Zealand salary, for someone who works only

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What Real Estate Professionals Can Learn from Politicians

During the last election, I was privileged to be involved with the campaign for a high profile candidate and picked up a few marketing insights along the way. Here’s what I learned, and how it relates to real estate marketing. 1. Staunch loyalists (aka your past clients) still need reminders A certain percentage of voters

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3 Simple Steps to More Real Estate Referrals

Working with referrals is the most enjoyable way to do real estate business. Referrals are: easy to convert because they already know they can trust you; and more profitable because you don’t have to spend money advertising to find them (in fact, studies suggest it costs seven times more to acquire a new client, than

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Standout from Your Competitors with a Simple Thank You Card

It’s old fashioned. Hardly anyone does it. It’s really easy and takes only a couple of minutes. A handwritten thank you card is so rare that any real estate professional who uses them immediately stands out as different from their competitors. Why? Almost without exception, businesses everywhere use computers for fast and efficient communication. Time

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Make Money at the Dentist

People Waiting for Fillings Own Houses Too Do you cringe at the word “dentist”…and not just because of the pain, but because of the cost? Here’s how to flip that on its head and make money at the dentist instead. Dentists, plus many other businesses and organisations—takeaway stores, cafes, hairdressers, mechanics, doctors, bowling clubs—have homeowners

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