Articles

Annoying pest, or welcome guest?

Salespeople get a bad rap. Don’t add to that narrative. What you say as part of your real estate marketing critically important to avoid becoming an annoying pest. You don’t ask someone to marry you on the first date, right? Neither do you annoy strangers by constantly asking, “Do you want to sell your house?”

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How to Do Friendly Face to Face

Do Homeowners Remember Your Advertising? When you’ve distributed 2-3 newsletters, it’s time to get out in the neighbourhood to meet homeowners face to face, or on the phone to your database, to find out what they think. Here is a friendly, non-salesy way to start the, “Are you thinking of selling?” conversation—without actually asking the

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How to Run a Prize Draw on Facebook

1. Create a Facebook Post Find or take a photo of the prize (or you holding it, or standing outside the venue) then post it to your Facebook business page with an appropriate blurb – see example below. Pin the post to the top of your page. Sample Post 🍽️⭐🍷⭐ WIN! ⭐🍷⭐🍽️ $100.00 DINNER FOR

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Have You Bound & Gagged Your Best Salespeople?

What someone else says about you is at least 10x more powerful than anything you say about yourself. It’s called social proof. Social proof is a cultural phenomenon whereby people look for other people’s opinions to re-assure them that they are making the right choice. For a real estate agent, the most powerful way to

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