During the last election, I was privileged to be involved with the campaign for a high profile candidate and picked up a few marketing insights along the way. Here’s what I learned, and how it relates to real estate marketing. 1. Staunch loyalists (aka your past clients) still need reminders A certain percentage of voters
People forget you. And quickly. It’s as simple as that. Real estate is a timing business because people’s circumstances can change quickly. That client to whom you sent a Christmas card may not have even been thinking of selling. But four months later there’s suddenly a fabulous, long-term job offer in Hong Kong and… “…what
Working with referrals is the most enjoyable way to do real estate business. Referrals are: easy to convert because they already know they can trust you; and more profitable because you don’t have to spend money advertising to find them (in fact, studies suggest it costs seven times more to acquire a new client, than
It’s old fashioned. Hardly anyone does it. It’s really easy and takes only a couple of minutes. A handwritten thank you card is so rare that any real estate professional who uses them immediately stands out as different from their competitors. Why? Almost without exception, businesses everywhere use computers for fast and efficient communication. Time
People Waiting for Fillings Own Houses Too Do you cringe at the word “dentist”…and not just because of the pain, but because of the cost? Here’s how to flip that on its head and make money at the dentist instead. Dentists, plus many other businesses and organisations—takeaway stores, cafes, hairdressers, mechanics, doctors, bowling clubs—have homeowners
It looks great! Your newsletter, DLE cards or appraisal letters are highly professional. You’ve got stunning photography and quality printing…but if you can’t get it in the letterbox, and into the hands of homeowners, what’s the point, right? The last step in the process is to make sure it gets delivered, noticed and read. Here
