There’s a famous story about a farmer who desperately wanted to get rich. He sold his farm in Africa and went abroad in search of gold. After many years, with little success, he returned to his home country only to find his old farm had become the largest diamond mine in the world. Too busy
If every one of the 15,000 real estate agents in New Zealand got an even slice of market share (and we all know they don’t), there would only be 5 or 6 listings available, each year, for every agent.* That’s barely enough commissions to earn the median New Zealand salary, for someone who works only
A successful real estate newsletter shouldn’t look and feel like advertising. The name of it should therefore reflect the community you serve, not only you. Why? At any one time, only about five percent of homeowners are interested in selling. To remain relevant to the other ninety-five percent, half your newsletter should be nothing to
During the last election, I was privileged to be involved with the campaign for a high profile candidate and picked up a few marketing insights along the way. Here’s what I learned, and how it relates to real estate marketing. 1. Staunch loyalists (aka your past clients) still need reminders A certain percentage of voters
People forget you. And quickly. It’s as simple as that. Real estate is a timing business because people’s circumstances can change quickly. That client to whom you sent a Christmas card may not have even been thinking of selling. But four months later there’s suddenly a fabulous, long-term job offer in Hong Kong and… “…what
Working with referrals is the most enjoyable way to do real estate business. Referrals are: easy to convert because they already know they can trust you; and more profitable because you don’t have to spend money advertising to find them (in fact, studies suggest it costs seven times more to acquire a new client, than
