Articles

What Should I Call My Real Estate Newsletter?

A successful real estate newsletter shouldn’t look and feel like advertising. The name of it should therefore reflect the community you serve, not only you. Why? At any one time, only about five percent of homeowners are interested in selling. To remain relevant to the other ninety-five percent, half your newsletter should be nothing to

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How Often Should I Send a Real Estate Newsletter?

People forget you. And quickly. It’s as simple as that. Real estate is a timing business because people’s circumstances can change quickly. That client to whom you sent a Christmas card may not have even been thinking of selling. But four months later there’s suddenly a fabulous, long-term job offer in Hong Kong and… “…what

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3 Simple Steps to More Real Estate Referrals

Working with referrals is the most enjoyable way to do real estate business. Referrals are: easy to convert because they already know they can trust you; and more profitable because you don’t have to spend money advertising to find them (in fact, studies suggest it costs seven times more to acquire a new client, than

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Standout from Your Competitors with a Simple Thank You Card

It’s old fashioned. Hardly anyone does it. It’s really easy and takes only a couple of minutes. A handwritten thank you card is so rare that any real estate professional who uses them immediately stands out as different from their competitors. Why? Almost without exception, businesses everywhere use computers for fast and efficient communication. Time

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