Articles

What’s the Secret Sauce to Social Media Success?

With so many options for social media, getting it right can be overwhelming. Getting it wrong can be expensive. So we decided to sum up the secret sauce to success in just one word… …”you”. YOU are the secret sauce to a successful social media strategy. Why? You are your own personal brand. Sure, you

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Are you visible…or invisible (and losing listings)?

Can home sellers actually see you? Do they remember your name? In marketing, when people can actually recall your advertising and remember your name, we call this “cut-through”. As an agent selling a house, you know you can’t sell a secret. You have to use professional marketing to advertise on industry websites, social media, print,

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What’s your system to build trust with potential sellers?

Most(!) people know you don’t ask someone to marry you on the first date, right? A committed relationship is based on trust that is earned slowly and steadily, over time. Similarly, earning the trust of a homeowner is rarely achieved the first time you meet them. Usually it starts long before you shake their hand;

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Annoying pest, or welcome guest?

Salespeople get a bad rap. Don’t add to that narrative. What you say as part of your real estate marketing critically important to avoid becoming an annoying pest. You don’t ask someone to marry you on the first date, right? Neither do you annoy strangers by constantly asking, “Do you want to sell your house?”

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How to Do Friendly Face to Face

Do Homeowners Remember Your Advertising? When you’ve distributed 2-3 newsletters, it’s time to get out in the neighbourhood to meet homeowners face to face, or on the phone to your database, to find out what they think. Here is a friendly, non-salesy way to start the, “Are you thinking of selling?” conversation—without actually asking the

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